Influencers Drive Sales

 According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations when purchasing products. When brands partner with influencers for campaigns during the holiday shopping season the results often include increased sales. Influencers can also drive awareness to the sale, products, and the brand. Many of these campaigns have directly led to new, loyal customers.

Influencers Can Create Wish Lists

A popular trend for influencers during the holiday season is to create wish lists. These are lists of gifts they believe are great to both give and receive during the holidays. This is an authentic way that influencers can expose a brand’s products to their following. Influencers often make YouTube, TikTok or Instagram videos or write blogs to highlight the products they love. These types of content are a great way for a brand to get more direct exposure to their target audience and drive additional sales.

Bethanie Garcia, an influencer managed by the FYI Talent division, created a wish list on her blog during Black Friday 2020. On this list, she created direct links to the websites and included the discount codes she had. This allowed her supportive follower base to be exposed to these products and deals, and therefore influence her audience to make purchases.

They Can Offer Discount Codes

Influencer marketing allows brands to offer discount codes to influencers for their audience to use. This is a perfect strategy for brands to utilize during the holiday season. If the brand offers Black Friday and Cyber Monday deals and you have an influencer offer an additional discount code to their following, it gives customers that extra push to make purchases.

Influencers Know Their Audience

Most influencers have a unique and strong bond with their followers. They create a community within their platforms and learn what their followers like and don’t like. This leads to a trusted relationship where their following understands that the creators only promote products they truly enjoy. If someone in your target audience is a fan of the influencer, they are more inclined to try the products they promote. If a brand decides to partner with an influencer during the holiday sale season, their following knows that it is a product that they truly love.

Are you a brand looking to partner with an influencer? Check out FYI Exchange and request a demo today.

Freelance contribution especially written for Find Your Influence by Gemma Weinstein.

The post Why Brands Should Use Influencers for Black Friday and Cyber Monday appeared first on Find Your Influence.

Focus on macro-influencers 

Although micro-influencers can have immense value, macro-influencers (who have follower numbers ranging from 250,000-1,000,000) are where it’s at for tech companies — especially for app and electronic brands. Tech products like phones and cameras, along with mobile apps, generally have mass appeal, which means they need to be advertised to a large and generic segment of consumers. Influencer marketing makes partnering with macro-influencers with big followings the ideal way for tech brands to achieve maximum brand awareness.

Take Advantage of IGC for Paid Ads

Influencer generated content (IGC) is a powerful and cost-effective influencer marketing tool. In fact, consumers consider IGC to be 50% more trustworthy than other types of content. This is because IGC tends to be more honest, relatable, and authentic than impersonal, professionally-created content. Moreover, new tech products, including software products, can often seem intimidating to consumers who either aren’t tech-savvy or simply lack industry knowledge. But, by using IGC for paid ads, you immediately benefit from having a friendly, familiar face representing your product, which in turn helps your customers feel at ease and encouraged to try it out. It’s also essential to develop a tech or software product you can be confident users will love and want to pay for. Fortunately, product development agencies work with companies to develop meaningful, in-demand products with the help of an efficient product-led development strategy.

Partner with Influencers in Different Niches

As a tech company selling a wide variety of products, you have the luxury of being able to work with an endless list of influencers — so there’s no need to limit your influencer marketing campaign to one segment. However, tech products can also be promoted by less-obvious influencers. For instance, you could team up with foodie influencers to market a food delivery app, or with interior design influencers to advertise home gadgets. It’s also important to rely on the “test and invest” strategy throughout your various influencer partnerships. Trackable links can monitor each influencer partnered with and the performance data can then be used to assess which influencers generate best results, so you know what moves to make for your next campaign.

Influencer marketing can help tech brands gain a competitive edge in a saturated market. By partnering with macro-influencers in various niches and taking advantage of IGC for paid ads, tech brands can effectively increase brand awareness and boost sales.

Freelance contribution especially written for Find Your Influence by Karoline Gore.

The post Grow Your Tech Brand With Influencer Marketing appeared first on Find Your Influence.