Find Your Influence offers the following influencer marketing challenges and some smart influencer marketing solutions to help your campaigns succeed.

Problem: Fake followers. Today anyone can buy followers on social media for a small fee.This leads viewers, and potential brand partners, with an unrealistic understanding of the audience.

Influencer Marketing Solution: On your own you can check to see if the engagements are authentic and have relevance to the post. If a commenter doesn’t have any followers themselves, they most likely aren’t real.

One of the biggest differentiators with the Find Your Influence platform is the proprietary software the team has developed that verifies the legitimacy of an influencer’s followers. 

Problem: Changes to algorithms. Google, Facebook and Instagram have a history of changing their algorithms to improve the user experience. The trouble is this often affects the visibility of content.

Influencer Marketing Solution: While outsiders can’t anticipate a change to a social media platform’s algorithm, brands can amplify influencer-generated content with a paid ad strategy, known as whitelisting.

At its core, whitelisting is used to help boost the effectiveness of an influencer’s content and helps a brand to cast a wider net to a target audience, using content that has already proven effective.

Problem: Brand safety. Even if a brand is cautious about the influencers they elect to work with, influencers are human, too. An oddly-phrased comment or taking a position on a controversial issue may land the influencer in hot water.

Influencer Marketing Solution: When creating brand guidelines for the influencer, consider including keywords or phrases the influencer should steer away from. Additionally, many brands require a review of the influencer’s content before it is approved to be posted in their feed.

Brands working with the Managed Services team at Find Your Influence will receive white-glove service in selecting “brand safe” influencers and will ensure content is posted in accordance with all brand guidelines.

Problem: Managing influencer campaigns. Managing any form of marketing campaigns can be time consuming. Tracking performance and various other metrics is one thing, but you’re also working with an individual, or individuals, who require a certain level of respect and consideration. 

Influencer Marketing Solution: Find Your Influence is the industry’s first all-in-one influencer marketing solution powered by proprietary technology. Since 2013, the FYI platform has allowed brands to identify influencers, launch campaigns, track performance and report results. The FYI platform simplifies the execution and management of influencer campaigns. 

If you’re already anticipating challenges or obstacles with your next influencer marketing campaign, let Find Your Influence help. Contact FYI and request a demo today.

The post Real Talk: Influencer Marketing Challenges and Solutions appeared first on Find Your Influence.

Scaling influencer marketing campaigns has never been easier. One of the best ways to make sure that brands are hitting the mark with an influencer campaign is to incorporate a paid ad strategy to accompany organic efforts. A paid ad strategy, such as whitelisting, presents a way for brands to mix the value of an influencer campaign to further the acquisition strategy and the return on investment (ROI).

At its core, whitelisting is used to help boost the effectiveness of an influencer’s content. Influencers provide brands with ad access to their social media platforms to advertise on their accounts. This helps a brand to cast a wider net to a target audience, using content that has already proven effective.

Because brands tap into the influencer’s profile for paid support, the ads appear as if they’re being served from the influencer’s profile. “When a brand invests in a paid ad strategy, it expands the reach of the influencer’s content, while still maintaining a sense of authenticity that can sometimes be lost when the ad is run from the brand’s account,” explains Chrissy Dupper, Senior Content & Campaign Manager with Find Your Influence.

When brands negotiate with influencers, they may include whitelisting, or paid support in the agreement. Influencers, or their managers, may negotiate for higher rates when a brand includes this in the agreement. These rates are most often impacted by the length of the whitelisting period.

Marketers have long navigated social media algorithms. The more a user engages with a topic, the more they will see that type of content. Influencers are not any different. Anything a brand can do to boost engagement around a specific piece of content through paid support will amplify the visibility, a clever way to maximize results.

There are few marketing strategies that can compete with a Pay-Per-Click (PPC) or social media ad strategy in the way of cost; so, to have them working together with an influencer marketing strategy is the secret sauce to successful influencer marketing campaigns.

Influencer marketing campaigns are designed to help brands reach out to more people and help small businesses scale by generating increased awareness. Measuring the ROI of influencer marketing campaigns should be done differently than measuring other marketing methods. ROI should be calculated against the spend for the influencer/content, not in comparison to other marketing strategies.

While the price for an influencer campaign may be higher, brands are getting much more than just a click. They are getting:

• Brand awareness
• Improved brand perception
• Increased traffic and engagement
• Diversified content feed

Therefore, the spend on influencers can generate an ROI in multiples when paired with targeted paid support to both boost visibility, and lower key performance indicators such as cost per thousand (CPM), cost per engagement (CPE) and cost per click (CPC).

Brands adding paid support to influencer marketing campaigns get to “have their cake and eat it too.” A paid ad strategy amplifies exposure and social proof through an influencer’s audience and low-cost metrics, delivered all-in-one.

Best of all, paid support allows for more specific optimization opportunities. In the paid landscape, the advertiser gets to control how exactly they wish to maximize their spend. They can choose to focus on driving impressions, engagements, website traffic, leads or sales. The algorithm will then serve the ad accordingly. For example, if the goal is to drive conversions it will show the conversion ad to people who have proven to convert from ads in the past. This can help brands really maximize their ROI.

It’s important to note that in order to optimize ads for conversions (like website leads and sales) the Facebook Pixel must be installed. The Facebook Pixel is a piece of HTML code that goes on the website and tracks results. It helps teach the algorithm what is working and who exactly is converting. This process is called the learning phase and it usually takes between 1-2 weeks. A campaign optimizes as soon as it has successfully completed the learning phase.

To learn more about adding paid support to your next influencer marketing campaign, email info@findyourfluence.com.

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I’ve been active on the Clubhouse app since December 2020 and am often asked to moderate or speak in rooms to share advice and insight based on my role leading FYI Talent Management, a division of Find Your Influence. The question I hear most often from influencers is how do I know if I’m ready for management? My response to that question is often a series of questions in return.

• Are you a full-time content creator/influencer?
• Does managing your inbox and reviewing contracts consume the time you would otherwise be creating content?
• Do you feel like you’re bursting at the seams and can’t do it all?

The idea of working with a talent manager or representative, remains opaque to many social media influencers. Recently, I sat down with two other talent managers with FYI Talent Management to dig in and get to the bottom of many of these outstanding questions that may help influencers as they consider and/or begin looking for management.

What do FYI Talent Managers do?

“I’ve been working as a talent manager for three years and the biggest value that I try to bring to the influencers I manage is negotiating the best rate that not only serves the influencer, but is also fair to the brand,” explains Chelsea Goodson, Director of Influencer Management with Find Your Influence. “I’ve managed nearly 300 brand deals for our talent and I’m so proud to see their earning potential grow exponentially every year.”

In addition to managing all inbound offers and contract negotiations, FYI Talent Managers also create electronic press kits (EPK) for each influencer to share with brands and agencies. These EPK’s, or media kits, highlight the influencer, describe their audience, past partnerships and media coverage, all to demonstrate their value to the next brand.

“Before I signed on with a manager, I spent most of my days negotiating campaigns on my own and reading lengthy contracts,” recalls Alicia Tenise, a lifestyle and fashion blogger.  “Now that I work with a management team, I have more time to actually create content, interact with my followers, and to build my business. Plus, FYI Talent treats me like family. They’re always there when I need them, and have given me invaluable guidance with brand deals.”

How many followers do I need before I should consider management?

With FYI Talent Management, there is not a specific number of followers an influencer must have before they are considered for management. “For us, follower count is a nice to have but not a need to have,” says Ben Goldman, Brand Coordinator & Talent Manager with Find Your Influence. “When we evaluate influencers to add to our roster, it’s often about their credibility, commitment and passion for their work.”

More often than not, brands are measuring an influencer’s performance on their engagement rate, not necessarily their follower count. An influencer’s engagement rate is measured by taking the average number of interactions on a post (likes plus comments) and dividing it by the total number of followers. An average engagement rate is between two and three percent.

How do talent managers get paid?

Talent managers are often paid a set commission based on the deals they negotiate for the talent they manage. Industry standard rates for talent managers vary between 15% and 20%.

“Anytime we speak with creators who are interested in management, we want to be very clear that they need to feel comfortable having up to 20% of their earnings go to their manager in exchange for the work they are getting support on,” says Goodson, an influencer herself.

Jane Ko has been blogging for more than a decade and in 2015, found herself hitting a wall. “I’ve been blogging since 2010 and when I started doing it full time in 2015, I just knew that I needed to look to management when I was pulling off the side of the road to take calls with brands and signing contracts on my laptop,” Ko remembers. “I sought out Find Your Influence and I was the first talent that they signed! Since then my revenue has grown 2 – 3x.”

Considering management is a big step in the journey of an influencer. Researching, interviewing and engaging with a manager shouldn’t be a quick decision. Invest your time in finding an individual or a team of individuals who want you to succeed just as much as you do. And look forward to taking back your time to do what you do best – create.

To learn more about FYI Talent Management or inquire about working with our team, please email tami@findyourinfluence.com.

The post Beginner’s Guide: Influencers Looking for Talent Managers appeared first on Find Your Influence.

In recent weeks, I’ve been in conversations with two different individuals each who have admitted to knowing what influencer marketing is but remain confused on the idea of an influencer marketing campaign. So I went to an expert, Cristine Vieira, for her take.

Vieira is the President and Co-Founder of Find Your Influence, the industry’s first all-in-one influencer marketing solution.

“When a brand engages a series of influencers to create content around a specific product/service for an assigned period of time, this is known as an influencer marketing campaign,” Vieira explained. “Brands may have seasonal campaigns around a specific time of year like summer travel or even around a product launch like a new vehicle model.”

Designing and orchestrating an influencer marketing campaign is a multifaceted process. It involves strategy, research, goal setting, outreach, influencer relations, legal contracts, payments, and analytics.

“We’ve seen influencer marketing campaigns vary in size from three to more than 500 influencers,” said Cristine Vieira, President and co-founder of Find Your Influence. “The number of influencers contracted for a given campaign is most often dependent on budget and campaign goals.”

An example of an influencer marketing campaign done via Find Your Influence was with Pizza Hut. A marketing agency worked with the Find Your Influence team to find influencers to drive customers in the Scottsdale, Arizona and surrounding area to a specific store. The influencers created content around a new meat substitute that Pizza Hut was featuring on pizzas and encouraged their local followers to stop in and try it for themselves. This defined the parameters of an influencer campaign because it was a focused message to the influencer’s audience, for a set period of time, encouraging them to consider visiting Pizza Hut.

Some of the most successful influencer marketing campaigns include bringing influencers into the campaign discussion early on. Jane Ko, also known as A Taste of Koko online, has partnered successfully with many brands and has delivered amazing results.

When asked about the favorite campaign she has worked on over ten years, she was quick to say, “It would be GoDaddy for sure.” The GoDaddy partnership was successful for Ko for a variety of reasons.

“They entirely sourced influencers for the campaign which can only be done successfully if the team that is managing the influencer campaign has that kind of knowledge,” explained the Austin-based blogger.  “Because they did it internally, they fully understood the program needs, the program KPI (key performance indicators), and they knew exactly the kind of person they wanted to market to and bring the program to life.”

The partnership was an authentic fit because Jane has been a loyal and devoted customer and brand advocate for GoDaddy since she began her blog in 2010. “That doesn’t happen for a lot of campaigns,” she explained. “It’s exceedingly rare that you get to work with a brand that you love and advocate for already.”

Influencer campaigns can be executed in a variety of ways. However, managing a campaign of 3 or 300 influencers can be a juggling act. Find Your Influence offers a technology solution that handles every aspect of the influencer campaign from start to finish. Learn more and request a demo today.

The post What Is An Influencer Marketing Campaign? appeared first on Find Your Influence.

As part of the partnership, FYI will extend the reach of its influencer marketing campaigns by offering the ability to run influencers’ content across StoriYa’s inventory in the United States and in other countries where the product already is live.

“Instagram Stories have become a common component of most influencer activations,” explains Jamie Reardon, co-founder and CEO of Find Your Influence. “While the short-term impact of stories is significant, the 24-hour timeframe has led to clients looking for other avenues to distribute the content. Our partnership with EngageYa will allow us to unlock the potential and significantly increase the reach and overall value of the assets created for our clients.”

For brands, StoriYa offers a chance to extend the reach of existing campaigns in a format that has proven successful across social platforms. Publishers, and any site with content, can deploy a modern storytelling model that has proven to draw young audiences, keep users on-site, and convert.

“Whether you’re a journalist or a brand, the social stories paradigm is perfect for telling your story,” says Barak Frohlinger, EngageYa’s co-founder and CEO. “There is simply no reason for it to be limited to the social media sites. Everyone can use it, all should benefit, and businesses have a chance to truly turbo-charge.”

StoriYa has been implemented on sites across Europe, Latin America and the Middle East, boosting engagement and creating new inventory for dozens of news, lifestyle and vertical publishers.  This partnership represents its first foray into the United States, and the company has also recruited a US-based rep team and has retained Jon Housman, a former leader at News Corporation and the streamer Ora.tv, as an advisor.

The story format first became familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. More recently it has been deployed by LinkedIn and Twitter.

StoriYa enables publishers to integrate channels by importing to their site’s social content – including their own Instagram Stories, Tweets, YouTube videos and Pinterest content. It can also create automated feeds of articles from various categories and engage users with polls and quizzes. Additionally, it enables Stories to be built from scratch with its proprietary content management system – all with the reaction and sharing functions familiar from social media.

“Providing brands with the ability to amplify their messaging via Stories as ad units across different channels is critical,” explains Charlie Brugnolotti, SVP of Client Development with Find Your Influence.  “Authentic influencer content creates a lasting impact on consumers and we are now providing the means to share those authentic and personal experiences with brands across premium ad inventory, further increasing the value of the content.”

StoriYa allows publishers a choice of placement types including the classic circles carousel familiar on Instagram, and a squares carousel in the style used on Facebook, ideal for placement within articles. An innovative third option – Inread StoriYa – presents the Stories already open within the text of an article, in standard IAB formats. In all cases, StoriYa resides within the publisher’s own user experience.

“EngageYa has been helping publishers and brands with advertising technology for years, and with StoriYa they can take it to the next level,” adds Frohlinger.

The post EngageYa and FYI Partner to Extend Use of Social Stories Across US Publishers appeared first on Find Your Influence.

10. Launch New Products

Launching a product can be challenging in a busy marketplace. A leading oat milk brand partnered with Find Your Influence (FYI) to create awareness for a new product line. The campaign strategy included both macro and micro influencers to create a groundswell of chatter about the new product. Influencers loved the product so much that they created 157% MORE content beyond what was contracted.

9. Expand Your Audience Reach

Tourism groups regularly use influencers to share their experiences within a city, state, or other top destination.  A tourism agency engaged FYI to help increase visibility from overseas for the United States, specifically Minnesota. Working with popular UK international travel and lifestyle influencers, the influencers visited Minnesota and created content highlighting all the state has to offer. These influencers delivered 3.1 million impressions, a 5,250% increase over industry benchmarks, via 33 content pieces. Their work helped bring in the target audience (UK and European travelers) to see all the beauty showcased by the influencers.

8. Drive Engagement

An oral hygiene product looked to influencers to drive engagement with a new product. The brand understood that working with influencers for a single post wouldn’t yield the greatest return. Instead, through FYI they partnered with healthy lifestyle influencers over a three-month period to highlight multiple rounds of content, reiterating their positive brand experience to their audiences.  With 192,000 engagements over three months, the influencers over-delivered on engagement by over 800%.

7. Promote Your Events

A national bank partnered with Find Your Influence to engage high-reaching travel and food influencers who regularly speak to “authentic travelers.” This campaign was executed before 2020 with influencers creating content to drive attendance to an in-person event in Las Vegas. The two influencers contracted for the campaign reached an estimated audience of 15 million with 58 posts across multiple platforms, driving 274 clicks to the event website. At the end of the campaign, the ROI was measured at 10:1.

6. Deliver Authentic Experiences

A major airline leveraged Hispanic influencers to create content about their country of origin to promote a contest and drive awareness for new direct flights to Latin America. Influencers created content across video, blog and social posts. Several of the influencers flew to their home countries and captured their trip by posting videos in real time. A team of ten Hispanic Instagrammers and ten Hispanic bloggers also created content around what their home country means to them and encouraged their followers to share in order to enter to win a flight for their own trip back home.

5. Increase Your Brand’s Social Following

A national real estate technology brand was looking to not only drive brand awareness but wanted influencers to help build the brand’s social following too. The campaign leveraged 13 influencers based in Florida, Georgia, Nevada, Texas and Arizona. Influencers created custom, authentic content to direct their followers to learn more about the brand and how it’s the perfect way to buy and sell real estate. They also spoke to where audiences could find out where to request an offer and highlighted the brand’s social handles.

4. Manage Your Reputation

Find Your Influence worked closely with a baby formula product in a highly regulated industry to manage both reputation and brand sentiment. The campaign focused on bringing awareness to the brand and the product, while countering claims made by a competitor. The FYI team implemented an aggressive micro influencer strategy, leveraging more than 135 micro influencers to create a groundswell of positive social chatter about the brand. The campaign over performed KPI by nearly 200% more content pieces created than were contracted and impressions exceeded benchmarks by 512%.

3. Increase Awareness

A national snack brand was inspired to work with influencers to expand awareness and create brand affinity. To reach their target buyers, the snack brand worked with FYI to find influencers with young children. Within their content, the influencers created GIFs and Boomerang images to further speak to the message of fun while featuring their children enjoying the snack. With more than 4.8 million impressions and 145,400 engagements, the campaign beat ROI benchmarks by 104%.

2. Develop Influencers as Brand Ambassadors

Working with a national tire brand, FYI’s managed services team developed monthly content themes organically fitting influencer content for the season, while maintaining an authentic brand tie-in. Brand ambassadors created unique content with a call to action for followers each month. Content themes included a DIY project for Earth Day, where influencers turned an old tire into something new, foodie influencers created “Road Trip Recipes” to share with families before the summer; and for Fathers Day, mom’s interviewed their children about dad and his driving, resulting in entertaining videos while using the brand’s overarching brand messaging. 

And the number one reason your brand needs influencers…

1. Influencers Drive Conversions

In 2020, an e-commerce food delivery service engaged the FYI Managed Services team to secure the ideal influencers to drive sales conversions with their audience. The brand required influencers who were already creating high-quality content and then would license the content to repurpose through their marketing channels. Sales were driven through discount codes and paid social amplification and influencers were measured via conversion tracking. Over the course of the campaign, 485 purchases were tracked through first-click attribution. This was a 26% conversion rate from those who added to their cart but did not follow through with a purchase. Historically, the brand had been averaging an 18% conversion rate via other marketing channels.

Ready to get started? Request a demo from Find Your Influence today.

The post Top 10 Reasons Your Brand Needs Influencers appeared first on Find Your Influence.

When a brand engages social media influencers to create high-quality content, the goals can be to drive awareness, inspire social conversations and ultimately drive sales. And the music industry is more than record labels and artists. It’s instruments and equipment too. 

Influencer Marketing: Learn to Play

Not all music brands are created equal. It takes instruments, recording equipment, microphones, speakers, headphones and even batteries to bring music to life. Many instrument brands have launched successful influencer marketing campaigns by leaning in to aspiring or up-and-coming artists who use their brand.

As an artist looks to establish a brand for him/herself, partnering with a piano, drum, guitar, or in Lizzo’s case, a flute brand can help that brand reach larger audiences. The artist can share their multi-step journey as they progress through their education with their instrument. They can document their process on Instagram Stories, their YouTube channel or even on TikTok. Throughout their process, they can reference their affinity for the brand they are playing. And they can even share a promotional code or discount offer to purchase if the brand’s primary goal is to drive sales.

Photo: Kelsey Cowley Photography

Influencer Marketing: Debut Your Sound

In 2019, Lanco, a Nashville-based Country Music band, leveraged social media influencers to promote their new single, “Rival”. Engaging more than sixty lifestyle influencers who had previously posted about their love of country music, they created more than 147 posts weaving in their love of the new song into their everyday life. From a tailgate anthem to listening while doing everyday tasks, influencers shared their passion for the song with their audiences. Audience engagement with this influencer content was overwhelmingly positive and beat engagement expectations by more than two-thousand percent! 

Music can also break through on newer apps like TikTok. One of the more popular songs of 2020 was Roses (Imanbek Remix) with more than one billion streams on Spotify and more than 125 million views on YouTube. The song has also been widely popular on TikTok with more than 2.9 million user-created videos featuring the hit. The integration on TikTok sparked the remix to become more popular than the original.

Influencer Marketing: Live Engagements

Not only has the music industry changed as a result of technology, it’s also had to take on a new form in light of the COVID-19 pandemic. Artists are no longer performing in arenas with sold-out audiences but instead looking to create live, streaming events on social media platforms.

Many DJ’s have turned to Instagram Live to bring live events to their followers. In response, several DJ’s have partnered with various community activism groups to share positive and uplifting messages to those who follow them.

Artists can partner with influencers in a variety of ways to not only help drive downloads but to sell artist merchandise as well. Artists like Selena Gomez, Rihanna and Beyonce have all used their Instagram bio to link out to merchandise shops for their fans to purchase their must-have item. And Beyonce has used her influence to promote her Ivy Park brand through a series of A-list celebrities.

A December 2020 story in Rolling Stone addressed how social media, not streaming, will be the future of the music industry. From licensing songs on TikTok and Facebook to the new-look of live performances, social media influencers will be critical to driving engagement and attendance. 

Find Your Influence helps music brands to capitalize on innovative digital experiences that fuel musical expression and enjoyment. If you’re considering influencers to showcase your brand, drop us a note today.

The post How Influencer Marketing Has Changed the Music Industry appeared first on Find Your Influence.

One misconception brands share when it comes to influencer marketing is that they don’t know what tier, or size, influencers to use to create successful influencer marketing campaigns. What if they don’t have the budget for a celebrity? Do influencers with only a few thousand followers perform well? With seven years of campaign data, Find Your Influence can effectively confirm that influencers of all tiers contribute  every day to successful influencer marketing campaigns.

Still a bit unclear about influencers? In short, an influencer is a multiplier. They use their experiences with your product within their original content to drive multitudes of purchases for your brand. Earlier in this series, we explored how social media influencers with a following of fewer than 10,000 can often be just as effective as someone with hundreds of thousands of followers. The influencers you select to work with depend primarily on what you are trying to accomplish, and of course, your budget. 

Tiering Social Media Influencers

Industry norms around tiering influencers are generally into three categories: macro, mid-tier and micro-influencers. Macro-influencers generally start at 500,000 and include movie and television stars as well as “celebs” who have gained their status from social media like Charlie D’Amelio, who at the time of this writing has 102.6M followers on TikTok. 

Mid-tier influencers are classified as having between 50,000 and 500,000 followers. This category of influencers continues to provide strong content that yields measurable engagement. Many of the more successful mid-tier influencers began their influencer journey, and remain, as bloggers, like Jane Ko, Bethanie Garcie and Alicia Tenise.

Micro-influencers are classified as having less than 50,000 followers, however, they can lead to some of the most successful influencer marketing campaigns. Micro-influencers have highly engaged audiences 

Successful Influencer Marketing Campaigns with Macro-Influencers

In 2018, Old Navy partnered with retired Major League Baseball All-Star Alex Rodriguez for a macro-influencer campaign to raise money for the Boys and Girls Club of America (BGCA). The campaign promised that for every pair of $1 cozy socks purchased at the store on Black Friday, Old Navy would donate $1 to BGCA. 

Leveraging Facebook, Twitter, and Instagram, Rodriguez created a video of himself reading a “cozy sock” version of “T’was The Night Before Christmas.” Only a few days later, on Giving Tuesday, Old Navy announced that they achieved their goal of raising $1 million and donated it to BGCA.

Successful Influencer Marketing Campaigns with Mid-Tier Influencers

In another example of a successful influencer marketing campaign for a cause, in 2017 Turkish Airlines partnered with Snapchat influencer Jérôme Jarre to bring food, water, and supplies to the famine-ravaged people of Somalia.

As the only airline flying to Somalia, the goal was to fill one plane with food and water into the country, but based on Jarre’s efforts, they were able to send not one, but ten planes! Jarre leveraged his following and close friendships with A-listers like Ben Stiller and Colin Kaepernick to promote the hashtag #TurkishAirlinesHelpSomalia. The initial goal was to raise $1 million, a milestone they reached within 24 hours. The campaign raised $2 million in only five days.

Successful Influencer Marketing Campaigns with Micro-Influencers

While micro-influencers typically have a smaller following, their engagement is significantly higher, and their followers feel like they have a relationship with the creator. Micro-influencers often require lower rates, meaning that for what you would typically spend on one or two mid-tier influencers, you can partner with a multitude of micro-influencers.

Micro-influencers were a big part of Dunkin Donuts’ strategy to target brand-loyal millennials. The campaign achieved five percent engagement on Instagram and was identified as a “significant contributor” to record sales in 2018. In 2019, Dunkin applied the same strategy during their rebranding campaign. 

Brands looking to create successful influencer marketing campaigns need to understand their campaign goals, target demographic and budget before selecting influencers. Once those pillars are finalized, finding influencers of any size has never been easier when using the Find Your Influence platform. Request a demo and learn more today.

The post Influencers of Any Size Can Create Successful Influencer Marketing Campaigns appeared first on Find Your Influence.

In a survey of social media influencers who opted into the Find Your Influence network, sixty percent of influencers surveyed indicated that they have subscribed to a virtual fitness program in 2020. 77% of influencers surveyed replied that they have plans to purchase fitness equipment within the next six month period.

“The COVID-19 pandemic has impacted the American economy in so many different ways and the fitness industry has not been immune from the effects,” explains Alicia Bachardy, Vice President of Client Development, with Find Your Influence. “Influencers have the voice and the platform to help fitness brands promote and market their products to an engaged and enthusiastic audience. As individuals start thinking about New Year’s resolutions, and restrictions continue across the country, the timing is right for fitness brands to harness the power of social media influencers.”

In November, Find Your Influence surveyed more than 340 social media influencers, using FYI’s proprietary survey technology, to learn more about their 2020 fitness trends and preferences. These individuals were surveyed online reaching nano influencers, micro influencers and macro influencers. The six-question survey reached a sample of FYI’s influencer database of active U.S.-based social media influencers to better understand their workout habits, plans to invest in fitness equipment and their feelings around the safety of gyms and fitness centers.

An influencer’s inside look at fitness trends in 2020: 

As gyms across the country slowly begin to reopen, do you plan to continue working out at home or will you be returning to your gym/fitness center?

68% Continue working out at home

32% Return to my gym

If you belonged to a gym/fitness center before March 2020, was it a local gym or a national chain?

54% Local gym/fitness center

46% National chain

How safe do you feel working out at your local gym/fitness center?

34% Unsafe 

32% Safe 

16% Very safe

 9 % Extremely safe

 9%  Very unsafe

 >1% Extremely unsafe

In 2020 did you subscribe to any virtual fitness programs?

60%  Yes 

40%  No 

If you have done group fitness classes since March 2020, have you done them indoors, outdoors or both?

43% A mix of indoors and outdoors 

30% Outdoors 

27% Indoors  

Do you plan to purchase fitness equipment before April 1, 2021?

77% Yes 

23% No 

To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.

The post Influencer Insider: 2020 Fitness Trends of Influencers appeared first on Find Your Influence.

Influencers are highly visible on social media platforms as well as through other digital channels, like videos and blogs. But how do you find the best influencers for your brand’s influencer marketing campaigns? 

If you’re planning a series of influencer marketing campaigns and already know the influencers you would like to engage, they’re generally easy to reach via their social media platforms. If you don’t yet know the influencers you want to engage, an influencer marketing platform with integrated search technology is essential to your success.

Launched in 2013, the Find Your Influence (FYI)  platform allows brands and agencies to identify influencers, launch campaigns, track performance and report results. Ongoing platform enhancements ensure that finding the right influencers has never been easier. Brands can even search for influencers by keywords within their already-published content. This means brands can search for a keyword that may be specific to their brand and influencers within the FYI network who have used those keywords, or related terms, on a social media platform, or within their blog, will surface.

The Find Your Influence platform allows brands to search for influencers based on their category or keywords.

As a marketer, you may already know what influencers are the most supportive and engaged with your brand organically. However, influencers with the largest following might not be the best, or most cost-effective, choice for your influencer marketing campaign. Your ability to land an A-list celebrity aside, you need to consider whether they truly align with the rest of your marketing efforts and strategy.

For example, fashion and lifestyle bloggers are often more trusted in their respective niches and have a greater influence on their audience than a house-hold name celebrity. Sometimes, a celebrity influencer can be a detriment. If the influencer marketing campaign doesn’t resonate with their audience for the right reasons, you will have invested significantly and missed the mark.

If you’re newer to influencer marketing, platforms like Find Your Influence were created to simplify the campaign process. FYI helps to make short work out of finding the right influencers based on budget, audience demographic, personal preferences, engagement rate, and more.

You may already know who the top influencers in your brand’s niche are, making the selection process even easier; using the FYI platform, simply type the name of the influencer (or keywords) into the search bar, and you will be presented with similar choices, or look-alike influencers.

Find Your Influence platform enables look alike modeling for influencer search.

Results can then be further refined based on age, engagement rate, and various audience demographics. You can even search based on keywords and produce results that fit your influencer marketing campaign needs down to the finest detail.

Look-alike modeling is an important component to all influencer marketing campaigns once you’ve identified at least one influencer who meets all your criteria. The Find Your Influence platform allows brands looking to work with more influencers like “Influencer A” to simply input “Influencer A” into the search bar and similar influencers are presented. This can be narrowed by influencer category, age, engagement rate, audience demographics and more.

While other influencer platforms may base their results on algorithms, FYI combines algorithmic search with in-house managed influencer talent, assuring quality connections that are as relevant as they are timely.

Finding influencers has never been easier. Contact Find Your Influence today and let us help you secure the perfect influencers for all of your influencer marketing campaigns.

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